The Power of Brand Storytelling Via Bus Stand/Bus Shelter Advertising

If there is any place in a given region that is frequented by people at all times of the day if not the night as it does in urban centers and areas in which large populations of people and human activity thrive, it has to be the bus stand. Used both by locals across short distances and by those who travel by public road transport to commute, bus stands are consistently busy and a place that one can count on diverse groups of human presence for.

Besides being milestones that serve the purpose of being geographical markers, they are points at which commuters are often susceptible to taking a break. Around most bus stops, tea stalls or bakeries are a common presence and a place at which groups of people gather. When at a bus stand, one is more often than not, keenly aware of one’s surroundings and bill boards as they have assumed their place of significance at bus stands may have become a source of new discoveries.

Brand storytelling is an established method of efficient out marketing and has yielded impeccable success as a strategy that enables brand visibility and growth. While digital media makes one part of brand storytelling, outdoor advertising has been proving to be a fascinating emergence of blending marketing tools that include elements of both digital media and traditional blueprints. In a country like India where bustling human activity is a promise, bus shelter advertising is bound to contribute to brand storytelling.

From billboards advertising that host a montage of brands to vast facades that brands use as a canvas to tell their tales with innovative narratives that appeal to target audiences, advertising at bus stands is unmistakably one of the most lucrative choices that brands can rely on to amplify their visibility and build further, a significant audience base.

How Does Bus Stand Advertising Increase Brand Visibility

Marketing strategies in their efforts to either rely entirely on or in alignment with digital media, have emerged successful in their use of bus stand advertising and below is a list illustrating the ways in which brands benefit from bus stand advertising.

Assured Increase in Visibility - As points at which people are bound to gather regularly, brands can be assured of a surge in visibility by advertising at bus stands. Incorporating a design that appeals to the eye further promises that billboards at the bus stand are not missed. Hoardings at bus stands have the potential to ensure that brands speak to the visual impact they can create.

Room for Variety with Respect to Design - The expanse of space that billboards at bus stands offer room for brands to narrate visual stories and with advancements available today, marketing strategies can implement interactive designs to enable large scale engagement with diverse audience groups. From digital elements that enhance the aesthetics and provide various modes of possible interactions with audiences to using the space to shout out relevant announcements, hoardings at bus stations give brands the choice to keep in touch with their customers via design.

Sustaining Meaningful Connections with Target Audience - The underlying theme of brand storytelling is rooted in consistently constructing and narrativising a continued strategy that facilitates effective communication between the said brand and its target audience. In the socio-economic state of affairs today, businesses have moved into what seems like an interactive model of marketing wherein, brands may have become a part of the consumers lives beyond trade. Audiences expect to be updated and brands seek inputs to any updates to further thrive and advertising at bus stands have been proving to be effective in achieving the same. Considering commuting is a part of one’s regular routines, advertisements at bus stands offer brands the benefit of establishing a rapport.

Healthy Competence - In a world where businesses are undoubtedly met with competitors of various calibers, marketing strategies used are more often than not rather evident amongst those working within the same fields. Brands have the opportunity to experience the excitement of competing healthily at the marketing level and to further explore their own potentials in the presence of fellow competitors who may be speaking to the same audience bases.

As a brand, if you have been looking for Outdoor Signage Companies in Bangalore that gives you the opportunity to tell the story that reveals the spirit of your business, you have definitely come to the right place. At Avinashi Ads, every member of our team has proven to be reliable and passionate at delivering qualitative bus stand advertisements that add value to brands who achieve big.

One of the billboards you passed today may be ours and our team at Avinashi Ads is assured to build your brand with you.